This class explains what it takes to develop and present an engaging trade story by clearly reflecting 'what's in for the retailer and the consumer/shopper?'

- what are the different parts of a convincing trade story and how to fill these parts with the appropriate content? 

- why and how to start from the consumer/shopper and the retailer?

Has built the foundations of his expertise with Procter & Gamble (15 years) and runs since more that 10 years LD&Co, a training and consulting agency.

During the workshop we will talk about the key principles to establish a 'winning' concept, and apply those to your start-up. The aim is to end the day with a number of concepts for your business, that can serve an input to testing or design, brand, comm's briefing.

You will learn about some marketing principles, especially what makes up a successful concept. You will gain understanding in how this impacts design, comm's, etc, and in how to apply that to your business.

We organise an online prep session for this workshop on Tuesday, November 28 from 6:30pm to 7:30pm.

An online discussion of the Start it community with the active participation of all participants on a topic of interest. Sharing experiences, challenges, questions...

During the workshop we will talk about the key principles to establish a 'winning' concept, and apply those to your start-up. The aim is to end the day with a number of concepts for your business, that can serve an input to testing or design, brand, comm's briefing.

You will learn about some marketing principles, especially what makes up a successful concept. You will gain understanding in how this impacts design, comm's, etc, and in how to apply that to your business.

We organise an online prep session for this workshop on Tuesday, January 9 from 6:30pm to 7:30pm.

Adress: Grand Post, Quai Sur - Meuse 19, 4000 Liège, België

We are on a mission to change the way we do things at work. Wanna join us? 

The doshop will be given by Khadija Rejdy, the founder and people & culture expert at UPOP. Want to know more about Khadija? Check out: https://www.khadijarejdy.com/

During the workshop we will talk about the key principles to establish a 'winning' concept, and apply those to your start-up. The aim is to end the day with a number of concepts for your business, that can serve an input to testing or design, brand, comm's briefing.

You will learn about some marketing principles, especially what makes up a successful concept. You will gain understanding in how this impacts design, comm's, etc, and in how to apply that to your business.

We'll teach you how to become a better CTO – better for your company, better for your CEO, better for your software team, and better for yourself. We'll teach you skills that you haven't learned as a software developer. We'll show you challenges that you didn't realise were there. Expect to grow more comfortable in your job, to have less stress while getting done more.

Nzeyimana has sat in panels and talks with style luminaries such as Pharrell Williams, Virgil Abloh and Dries Van Noten and since 2019, she hosts and produces the fashion and culture interview podcast The Most on which she speaks at length with fashion innovators like Walter Van Beirendonck, Inge Grognard, Tremaine Emory and Glenn Martens. 

For the fashion monograph I’ll Wear It Until I’m Dead - The SONG Fashion Archives (published by Lannoo), she secured contributions and interviews with Martin Margiela, Dirk Van Saene and Stephen Jones. 

We start this journey from your current pitch and craft your story together through structured exercises and fast feedback, culminating in presentation of your new and improved pitch.

You'll uncover the structure you need to build your story, uncover the do's and dont's of storytelling together with tips for delivering your pitch effectively.

Through group brainstorming and interactive practice, you'll leave with the skills needed to create a captivating pitch that's easy to tell and resonates with your target audience.

Kris Meulemans has extensive international experience in the technology and software business, with a focus on customer excellence, communication and innovative solutions. He holds an executive MBA from University College Cork and currently works at Materialise, where he leads a team of 80+ people focused on customer operations. Throughout his career, Kris has coached many people that required effective results from their speaking, ranging from sales and management teams to TEDx speakers. He is an NLP master practitioner, a certified training instructor and loves to see people, teams and businesses grow.

Professor Roger Van Overstraetenplein 5, 3000 Leuven

Part 2| Personal PR: Make yourself and your business more visible with the right personal branding. 

Part 2 | Personal PR: define your personal brand values, professional role and goals. You find out what your value pillars are and what you want to be known for. The GPS to activate your personal brand. Hands-on ideas

- Suyin Aerts van X-Treme Creations

- Toon Torfs van schoenen Torfs

- Charlotte Delfosse van Bel&Bo

- Murielle Victorine Scherre van la fille d’O

- The 5 myths of organisational politics

- How to build your political will and skill

- How to craft your political strategy

Niven Postma. My first executive position was when I was 29 and since then I held a number of very senior roles in corporate, the NGO space and the public sector. I have had 3 businesses of my own and for the last 5 years (and at least the next 30) have my own consultancy, advising clients on strategy, leadership and culture. I have written extensively on organisational politics, including in my own book "If you don't do politics, politics will do you" and for the Harvard Business Review. 

Struggling to become more productive

Still looking for extra techniques to become more productive

Willing to share productivity tips with each other to grow together

What are circular business models

Which principles are key

How to build an ecosystem

Works for UNIZO Provincie Antwerpen, involved in 2 C.E. HUBS and coach for start-ups an SME's who have a focus on the transition to a circular economy. 

During the workshop we will talk about the key principles to establish a 'winning' concept, and apply those to your start-up. The aim is to end the day with a number of concepts for your business, that can serve an input to testing or design, brand, comm's briefing.

You will learn about some marketing principles, especially what makes up a successful concept. You will gain understanding in how this impacts design, comm's, etc, and in how to apply that to your business.

2) Katia De Clercq is specialized in all branches of intellectual property law with a focus on soft IP, i.e. trademark law, design law and copyright. She helps both multinationals and SME’s and always searches for balanced and cost-efficient solutions, taking into account the strategic and long term goals of her clients. She provides strategic advice on the protection of intellectual property, i.e. the necessity and scope of protection, the timing on the execution of long term projects, Given her experience as both a prosecutor and a litigator, Katia heads the GEVERS Dispute Resolution Service. In the context of this service she defends her client’s rights in disputes, where she aims to find out of court solutions by negotiating and drafting settlement and other IP related agreements. Finally she heads our Brand Protection Team which assists client with both their anti-counterfeit and illicit parallel trade strategy. This team offers a wide variety of services to battle counterfeit both off- and online. 

- How to start from a strong foundation 

- How having a crystal-clear goal and priorities will catapult you into targeted action