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COMPETITION
What is this about?
During this e-learning we want you to take a closer look at your competitors as you learn the basic principles of competition. There will be a focus on finding your competition & how to deal with it.
What will you learn?
At the end of this e-learning we expect you to be able to:
Set up how you are different from your competition; find your competitors using a SWOT analysis; set up a USP
At the end of this e-learning we expect you to know:
What competition is and how to deal with it; the different kinds of competition; what competitive market research is; how to set up a SWOT analysis; how to differentiate yourself from competitors; the difference between a USP and UVP and how to set up a good USP
What is the format
This is self-paced e-learning. This means you can follow it on our learning platform when it suits you. Just make sure to finish it before the set deadline.
Details
Deadline: 26th of May
THE BIGGER PICTURE
What is this about?
During this e-learning, you will get a broad overview of startups and the different aspects to take into account when shaping your business.
What will you learn?
At the end of this e-learning we expect you to know:
What a startup is and what elements it’s made up of; what innovation is; how a startup is different from a large company; the different phases a startup goes through; the basic frameworks such as design thinking, lean startup, and business model design; the types of fit within the lean-startup methodology; possible business model risks; how to combine the different frameworks;...
At the end of this e-learning we expect you to be able to:
Define your value proposition; fill out a lean canvas model; match together your knowledge on the three frameworks (design thinking, lean startup, and business model design)
What a startup is and what elements it’s made up of; what innovation is; how a startup is different from a large company; the different phases a startup goes through; the basic frameworks such as design thinking, lean startup, and business model design; the types of fit within the lean-startup methodology; possible business model risks; how to combine the different frameworks;...
At the end of this e-learning we expect you to be able to:
Define your value proposition; fill out a lean canvas model; match together your knowledge on the three frameworks (design thinking, lean startup, and business model design)
What is the format
This is self-paced e-learning. This means you can follow it on our learning platform when it suits you. Just make sure to finish it before the set deadline.
Details
Deadline: 28th of April
COLLABORATION TOOLS
What is this about?
This e-learning will provide you with an overview of the different collaboration tools that you use, both internally and externally, and will help you optimise these.
What will you learn?
At the end of this e-learning we expect you to be able to:
Set up an overview of all tools being used and who manages them; optimise how you use your tools; how to manage your projects
At the end of this e-learning we expect you to know:
How to optimise the different tools you use; what your key collaboration tools are and who is responsible for the follow-up; what tools can help you manage your communication; how to keep track of who is doing what; the importance of sharing files
What is the format
This is self-paced e-learning. This means you can follow it on our learning platform when it suits you. Just make sure to finish it before the set deadline.
Details
Deadline: 23th of June
CUSTOMER DISCOVERY
What is this about?
During this E-Learning, we will take a closer look at your customers & we will focus on customer discovery and how you can make it happen. We start with the basics and will go in-depth on talking & interviewing your customers.
What will you learn?
At the end of this e-learning we expect you to be able to:
Gain info from your (potential) customers; create an interview guide; set apart good & bad questions; interpret interview results & make data-driven decisions.
At the end of this e-learning we expect you to know:
What customer discovery is; when & why you need customer discovery; what the adopter categories are and how to recognize them; the link between value proposition, lean startup (the 3 types of fit), and customer discovery; data-driven decision making; the difference between explorative & evaluative research and the difference between qualitative & quantitative research; how to set up different experiments according to the validation process; what the MOM test is and how to use it; how to take into account: confirmation bias, social bias, ambitious & double-barreled questions.
What is the format
This is self-paced e-learning. This means you can follow it on our learning platform when it suits you. Just make sure to finish it before the set deadline.
Details
Deadline: 28th of April
BUSINESS MODELLING
What is this about?
During this e-learning, we will go in-depth on some different business models. And will help you to put the theory into practice as well as to think outside the box and innovate on business models.
What will you learn?
At the end of this e-learning we expect you to be able to:
Design, set up and/or validate your own business model.
At the end of this e-learning we expect you to know:
The difference between a business model & a business plan; when you need this; the importance of business models; how to innovate with a business model; examples of different business models out there; how to validate a business model & the link with the lean startup methodology; what tools are out there to help you (BMC, lean canvas, model H, ...)
Design, set up and/or validate your own business model.
At the end of this e-learning we expect you to know:
The difference between a business model & a business plan; when you need this; the importance of business models; how to innovate with a business model; examples of different business models out there; how to validate a business model & the link with the lean startup methodology; what tools are out there to help you (BMC, lean canvas, model H, ...)
What is the format
This is self-paced e-learning. This means you can follow it on our learning platform when it suits you. Just make sure to finish it before the set deadline.
Details
Deadline: 26th of May
ASSUMPTIONS, TESTING, VALIDATING & SETTING UP EXPERIMENTS
What is this about?
During this e-learning, you will look at how to validate your assumptions by setting up tests. Expect an overview of a lot of tests and experiments as well as practical exercises to think-out-of-the box and to test using the lean startup methodology.
What will you learn?
At the end of this session we expect you to be able to:
Define, create & set up lean experiments; validate your (riskiest) assumptions.
At the end of this session we expect you to know:
The different tools you can use to set up and define an experiment; how these tools work; how to set up & follow up different experiments; where to look for more inspiration; how to select the right experiment, taking into account budget & results; how to implement this using the lean startup methodology.Expect a lot of examples about different experiments within startups to gain lots of inspiration & practical exercises to bring the build-measure-learn loop into practice.
What is the format
This is self-paced e-learning. This means you can follow it on our learning platform when it suits you. Just make sure to finish it before the set deadline.
Details
Deadline: 28th of April
FINANCE, THE BASICS
What is this about?
During this recording, Christophe walks you through the "I should know this" - finance stuff that’s crucial for you as an entrepreneur. This session starts with the basics and is meant to subdue you in the financial matter of a startup so that you’re able to create a financially healthy business.
What will you learn?
This session covers the financial basics:
Why it’s important to concern yourself with the financial part of your business, even if you have an accountant; what you can leave to others & what you need to know as a founder/co-founder of a startup as well as how in-depth your knowledge should be; what financial concepts/terms/... are important for startups? What is financial planning and why is it important? What important elements of a good financial plan are; what lessons can be learned from startups who fail because of the financial part and how financial problems can be detected or prevented.
The goal of this recording is to give an overview of the most important elements of finance in a startup and to make clear where your blind spots are.
Make sure you: know & understand the financial basics and are able to detect and/or prevent financial problems; are able to set up an action plan to improve your financial knowledge if necessary & know where to start; know when you should contact an expert and are able to understand what they are telling you so you can build your financial knowledge & insights.
Make sure you: know & understand the financial basics and are able to detect and/or prevent financial problems; are able to set up an action plan to improve your financial knowledge if necessary & know where to start; know when you should contact an expert and are able to understand what they are telling you so you can build your financial knowledge & insights.
What is the format
This is a self-pasted recording. This means you can follow it on our learning platform when it suits you. Just make sure to finish it before the set deadline.
Details
Deadline: 28th of April
BETTER SAFE THAN SORRY
What is this about?
Because founders too often think "If only someone would have told me..."
This recording covers some basic things that are important to take with you. Jim Nkolo will give you an overview of IP, GDPR, Legal affairs, regulations, contracts, founder agreements, corporate governance, … all those common things everyone’s supposed to know.
During the recording, Jim focuses on how startups should deal with it, so no in-depth session.
Questions such as the following will be tackled:
Questions such as the following will be tackled:
"When is the time to go to a lawyer and pay to set up a contract?” or “When do I google and adjust what I find to my needs?" or "Do I already need a cookie policy when I only have a landing page?" and "Where should I go and who should I contact if I only have a startup budget?"
What will you learn?
At the end of this session we expect you to know about each topic:
What it is, when you should look into it, when you should contact an expert and who you can contact for in-depth advice.
Topics: IP, GDPR, Legal stuff, regulations, contracts, founder agreements, corporate governance, ...
What is the format
This is a self-pasted recording. This means you can follow it on our learning platform when it suits you. Just make sure to finish it before the set deadline.
Details
Deadline: 26th of May
BOOTSTRAPPING
& FUNDRAISING
What is this about?
In this e-learning, Jasper & Tanika will give you more insights on when to bootstrap (and how) and when to raise money (and how).
What will you learn?
At the end of this recording we expect you to know:
What bootstrapping is, when to do it and how (expect practical tips from alumni); tips & tricks; when it's time to raise money; how to start at a funding round; how to define how much money you need; what experts you have to talk to; what info to take with you when you talk to experts who will help you on this journey; what you should be able to present; what typical questions you will get; the different fundraising options; the basics of fundraising; what your next steps need to be.
At the end of this recording we expect you to be able to:
Define when it is time to bootstrap and/or raise money; estimate what method of raising money you should look into further and take the next steps.
What is the format
This is a self-paced e-learning. This means you can follow it on our learning platform when it suits you. Just make sure to finish it before the set deadline.
Details
Deadline: 26th of May
ADVISORY BOARD
What is this about?
In this recording, Peter Verhasselt will go in-depth on how to set up an advisory board, when you should start looking into it and what the added value is to your business.
What will you learn?
At the end of this recording we expect you to know:
What an advisory board is; How it is structured and how it works; When to include an advisory board in your business; Who you should look for when setting up an advisory board; How to set expectations within the board and keep it effective;...
What is the format
This is a self-pasted recording. This means you can follow it on our learning platform when it suits you. Just make sure to finish it before the set deadline.
Details
Deadline: 23th of June
THE FUTURE OF WORK
What is this about?
This recording is about how DEI is a growth strategy and how it is becoming a must-have for the future of work. Any business that wants to survive in the future needs to rethink its business model. The war for talent, mental health in the workplace, and sustainability are some of the many topics that cannot be avoided in your strategy.
During this keynote Khadija Rejdy will offer insights on leadership, attracting and retaining top talent, and future business trends and business models to capitalise on market opportunities in a sustainable way.
During this keynote Khadija Rejdy will offer insights on leadership, attracting and retaining top talent, and future business trends and business models to capitalise on market opportunities in a sustainable way.
What will you learn?
At the end of this recording we expect you to know:
- What DEI means for a business
- Insights on the business case
- Good practices & good cases
- Future business trends
- Understanding elements of an inclusive organisation
Who is this for?
Founders, HR staff, CEOs
Relevant for startups in all phases of their journey
For everyone who wants to ensure they set their foundations and DNA in such a way that it is future-proof.
Who is the expert?
UPOP, a purpose-driven zebra start-up, is a training and consultancy agency with a passion for people and culture. They prepare companies, organisations, and individuals for the future of work. Their expertise lies in diversity and inclusion, talent management, and organisational development. Through consultancy, training, and initiatives, they aim to make workplaces more inclusive by removing as many barriers as possible for everyone. They believe in the power of inclusive business because it allows organisations to grow to their full potential.
The recording is given by Khadija Rejdy, the founder & culture expert at UPOP. Want to know more about Khadija? Check out her website
What is the format
This is a self-pasted recording. This means you can follow it on our learning platform when it suits you. Just make sure to finish it before the set deadline.
Details
Deadline: 28th of April
HOW TO SELL LIKE A DOCTOR
What is this about?
Do you ever wonder why a customer did not buy? They were so enthusiastic, and still, when the time is there to sign the contract, postponing, excuses, complete silence…
Or do you have a sales funnel, beautifully created and a lot of thought put into it, but in practice, it does not work? Or do you feel like sales is doing one free consulting appointment after another?
Or do you have a sales funnel, beautifully created and a lot of thought put into it, but in practice, it does not work? Or do you feel like sales is doing one free consulting appointment after another?
Michiel goes in-depth concerning these problems, focussing on what you can do to turn this around and start selling with success. During this session he will explain why this occurs but more importantly, you will get the necessary tools and tips to make sure you never get pushed against a wall within sales ever again, by learning how to sell like a doctor.
What will you learn?
At the end of this recording we expect you to know:
How to set up a sales process and why it is important; What the buyer-seller dance is and how to interact with it; How to recognise the needs of your prospect and how to recognise a lost cause; How to let your prospects think your product is the solution for their problem; Different techniques to approach your sale;...
What is the format
This is self-paced e-learning. This means you can follow it on our learning platform when it suits you. Just make sure to finish it before the set deadline.
Details
Deadline: 23th of June
SALES DECK
What is this about?
“Sales is like swimming in the lake of rejection”
During this recording, Michael Humblet will provide you with tips and tricks on how to make the perfect sales pitch & pitch deck to go with it.
What will you learn?
At the end of this recording we expect you to know:
What a sale pitch is; How a sale pitch is built up; How to know when to do your sales pitch; The difference between a B2B and B2C pitch and how to set up a pitch process; How to gain your prospect’s trust; How to keep the audience’s attention; How to make the storyline and how to structure it; How to make an impact with your pitch and create action;...
What is the format
This is self-paced e-learning. This means you can follow it on our learning platform when it suits you. Just make sure to finish it before the set deadline.
Details
Deadline: 23th of June
Pitching practice
Storytelling
What is this about?
This is a practice moments, so make sure to bring your pitch! It is not a workshop, we will start with a small intro with some tips & tricks specifically on storytelling, but afterwards we will immediately start with your pitch, so there is no time to prepare your pitch during the session. You will be pitching before each other to practice, but you will also receive feedback from us as well as from the other startups. This practice moment will focus on the topic storytelling.
Who is this for?
Startups, founders, who want to practice their pitching skills and focus on improving their storytelling.
Who is the expert?
Aurélien Troonbeeckx (Start it @CBC) will guide and facilitate this session, making sure you focus on the right stuff and get valuable feedback, tips & trics, but you will also give feedback to each other.
Where is this organised?
This pitching practice is organized at our Liége HUB.
Adress: Grand Post, Quai Sur - Meuse 19, 4000 Liège, België
HOW Should I prepare?
It is a pitching practice, so make sure to bring your (1-3 minute) pitch! You are allowed to use some slides to support your pitch. If you like to prepare for a specific audience, keep them in mind when you prepare your pitch and let us know during the practice what audience you are pitching for.
Workshop
Future proof your business by investing in D&I
What is this about?
During this do-shop, we will get to work on your diversity and inclusion strategy. Together we will work on how to develop an inclusive recruitment and company culture strategy for your organization. You can expect an interactive session where we will give you the right tools and challenge you to work on your own actions to be prepared for the future of work.
What will you learn?
- Building blocks of working around diversity and inclusion
- Concrete steps to follow on how to invest in developing an inclusive culture
- Create a bias-free recruitment process adapted to your needs
- Hands-on advice & actions
- Tips, tricks & good practices
Who is this for?
Start-ups ready to invest in a future-proof business by investing in a strong foundation from the start. Organizations that believe in and want to work on DEI.
- Founders, HR staff, CEO's
- Relevant for startups in all phases of their journey
Who is the expert?
UPOP, a purpose-driven zebra start-up, is a training and consultancy agency with a passion for people and culture. We prepare companies, organizations and individuals for the future of work. Our expertise lies in diversity and inclusion, talent management and organizational development. Through consultancy, training and initiatives, we aim to make workplaces more inclusive by removing as many barriers as possible for everyone. We believe in the power of inclusive and human business because it allows organizations to grow to their full potential.
We are on a mission to change the way we do things at work. Wanna join us?
The doshop will be given by Khadija Rejdy, the founder and people & culture expert at UPOP. Want to know more about Khadija? Check out: https://www.khadijarejdy.com/
Where is this organised?
This is organised in our Antwerp HUB,
Sint-Pietersvliet 7, 2000 Antwerpen, België
Sint-Pietersvliet 7, 2000 Antwerpen, België
Workshop
Developing your user centric marketing concept
What is this about?
The (marketing) concept is the springboard to understanding and optimising the mix: product, price, place (channel), promotion (comm's). Rooted in market orientation, decided on your target, the concept articulates your (differentiated) proposition. It stipulates who you are (and there who you are not), and how you will approach your target users (your story).
During the workshop we will talk about the key principles to establish a 'winning' concept, and apply those to your start-up. The aim is to end the day with a number of concepts for your business, that can serve an input to testing or design, brand, comm's briefing.
What will you learn?
You will learn about some marketing principles, especially what makes up a successful concept. You will gain understanding in how this impacts design, comm's, etc, and in how to apply that to your business.
Who is this for?
Those startups that are still unclear about their (differentiated) proposition towards the market. We suggest for start-ups to work as a team (ie co-founders) if relevant. In principle, reasonable market understanding is needed as input - if not, the process will help to trigger the work required to improve market and user centricity
Who is the expert?
Daniel is a current independent market researcher, specialised in qualitative research aimed at understanding behaviors, attitudes, etc of users, as well as product design research. Prior to focusing on user research, he has been reponsible for launching an innovation project in the corporate FMCG context, in both Home Care and Foodservice (B2B). User research has focused on product design and communication research as well as digital experience optimisation across different categories.
other info
We have decided to propose the activity as a 1-day workshop in order to allow sufficient time to actually write concepts during the day. Experience has shown that, although 'simple' as a principle, insightful concept writing is challenging and needs some creative push and iteration.
Where is this organised?
This workshop will be hosted in our Ghent HUB (Dok Noord). You will receive more info on how to get there after registration.
Partner offering
CTO Masterclass
What is this about?
A CTO in a startup is often a very technical person. They know the ins and outs of their software and their infrastructure. In the beginning, this is what a startup needs. When that startup starts to grow, the CTO's job changes. They are now leading a team of developers, rather than being a developer. When a CTO is not prepared for this, they start saying things like "I'm in meetings all day, I can't get my work done" or "What is everybody waiting on me for? Don't they see the work themselves?" Their CEO starts saying "my CTO seems to be overwhelmed. Are they the right choice to grow my company with?" or "My CTO is not delivering anymore. Should I replace them?" In the CTO Masterclass, you will learn about the changing role of a CTO in a growing tech company. We'll tell you what challenges you will encounter and how you can approach them.
What will you learn?
We'll teach you how to become a better CTO – better for your company, better for your CEO, better for your software team, and better for yourself. We'll teach you skills that you haven't learned as a software developer. We'll show you challenges that you didn't realise were there. Expect to grow more comfortable in your job, to have less stress while getting done more.
Who is this for?
CTOs of software companies whose team is growing beyond the first few developers.
Other info
The CTO Masterclass has 7 themes: * What is a CTO? * Focal points * Communication * Team structure and processes * Decision and delegation * Hiring * Company politics
Who is the expert?
Tom Klaasen has been in ICT for almost 25 years now. He's been developer, team lead, software architect, ... and has had his own company in software development where he was CEO, sales, HR, accountant, ... Tom is born a technical guy and has very consciously built the skills it takes to become a good leader. With SoftwareCaptains he helps CTOs to do the same, but faster.
Where is this organised?
Brain Embassy, Kipdorpbrug 1, 2000 Antwerpen
What is the offering?
This is a partner offering.
Do not forget to use the following code to get a 20% discount when you register: STARTIT
Do not forget to use the following code to get a 20% discount when you register: STARTIT
Partner offering
CTO Club
What is this about?
The CTO Club is a fast-growing network of great CTOs who want to inspire each other. We organise monthly engaging meetings. This way, you exchange experiences with like-minded CTOs in a casual setting. Ideal to expand your knowledge, your problem-solving skills and your professional network.
Who is this for?
CTOs of software companies whose team is growing beyond the first few developers.
Who is the partner?
SoftwareCaptains is funded byTom Klaasen, who has been in ICT for almost 25 years now. He's been developer, team lead, software architect, ... and has had his own company in software development where he was CEO, sales, HR, accountant, ... Tom is born a technical guy and has very consciously built the skills it takes to become a good leader. With SoftwareCaptains he helps CTOs to do the same, but faster.
Workshop
Trendsetting in Fashion
What is this about?
During this session, we will investigate long-term current & future global fashion trends. Macro trends that will be relevant for more than two years. We will workshop ideas on how to implement them onto & within your brand or practice. What are trends that can double as savvy strategies to accelerate innovation, growth, audience arousal and new opportunities?
What will you learn?
The goal is to gather tools to maximize continued relevancy, seasonal creativity boosts and ultimate brand longevity within the fashion world while minimizing industry shift-overwhelm and panic-pivots.
Who is this for?
Fashion startups & Fashion scale-ups looking to grow their potential, creativity, network and communication skills in a durable way.
Who is the expert?
Dominique Nzeyimana is a founder, author, journalist and podcast host with almost two decades of experience within the Belgian and international fashion & culture space. She started her career at the studios of MTV Europe and Belgium where she worked her way up from intern to senior producer. Since 2007, together with her husband, she has been running content and branding agency KNOTORYUS and the website KNOTORYUS.com focusing on strategies maximizing legacy, innovation and credibility. Her agency’s brand portfolio includes Walter Van Beirendonck, UNIQLO, MoMu - Fashion Museum Antwerp, Royal Academy of Fine Arts Antwerp Fashion Department, ELLE, SHOWstudio, Nike and Coca-Cola.
Nzeyimana has sat in panels and talks with style luminaries such as Pharrell Williams, Virgil Abloh and Dries Van Noten and since 2019, she hosts and produces the fashion and culture interview podcast The Most on which she speaks at length with fashion innovators like Walter Van Beirendonck, Inge Grognard, Tremaine Emory and Glenn Martens.
For the fashion monograph I’ll Wear It Until I’m Dead - The SONG Fashion Archives (published by Lannoo), she secured contributions and interviews with Martin Margiela, Dirk Van Saene and Stephen Jones.
other info
Limited spots available, specific for Fashion Startups!
Where is this organised?
Antwerp HUB
Sint-Pietersvliet 7, 2000 Antwerpen
Sint-Pietersvliet 7, 2000 Antwerpen
Workshop
Power up your pitch with storytelling
What is this about?
In this 4-hour interactive workshop we will explore the power of story and how integrating a story structure creates an instant connection with your prospective audience to craft a compelling pitch for your company.
We start this journey from your current pitch and craft your story together through structured exercises and fast feedback, culminating in presentation of your new and improved pitch.
What will you learn?
You will get insight into the science of how stories work on your brain and how you can use their persuasive capacities to capture your desired audience.
You'll uncover the structure you need to build your story, uncover the do's and dont's of storytelling together with tips for delivering your pitch effectively.
Through group brainstorming and interactive practice, you'll leave with the skills needed to create a captivating pitch that's easy to tell and resonates with your target audience.
Who is this for?
This workshop is open to startups ready to hone and sharpen the story they tell to their prospective audiences.
Who is the expert?
Levy Coudyser is a Master in both philosophy and theology. After working as a moderator for a national think-thank, co-ordinating discussions with leading professors, politicians and business leaders, he put his focus on making the learnings of philosophers easily accessible. It is clear Levy masters the art of pitching his content, as in a short amount of time, he built up a profitable Youtube channel with over 200K views a month. Outside of this, he is an advanced member of Toastmasters Fonske Leuven, regularly coaching speakers and delivering workshops to different organisations in and around Leuven.
Kris Meulemans has extensive international experience in the technology and software business, with a focus on customer excellence, communication and innovative solutions. He holds an executive MBA from University College Cork and currently works at Materialise, where he leads a team of 80+ people focused on customer operations. Throughout his career, Kris has coached many people that required effective results from their speaking, ranging from sales and management teams to TEDx speakers. He is an NLP master practitioner, a certified training instructor and loves to see people, teams and businesses grow.
WHAT DO I NEED TO PREPARE?
We ask that participants bring with them their short starting pitch, aimed at 2 minutes max. duration.
Where is this organised?
Start it @KBC | Leuven HUB
Professor Roger Van Overstraetenplein 5, 3000 Leuven
Workshop
Marketing strategy & personal branding
What is this about?
Workshop content marketing and personal branding
Part 1 | Content marketing: Learn how to create and implement targeted content with a successful communication mix.
Part 1 | Content marketing: Learn how to create and implement targeted content with a successful communication mix.
Part 2| Personal PR: Make yourself and your business more visible with the right personal branding.
What will you learn?
Part 1 | Content marketing: get insight into an ideal communication mix and learn tools on how to apply it for your brand. We teach you to create an unique Circle of Content that works for you and your brand. The foundation for on-going and active brand communication.
Part 2 | Personal PR: define your personal brand values, professional role and goals. You find out what your value pillars are and what you want to be known for. The GPS to activate your personal brand. Hands-on ideas
Who is this for?
This workshop specifically designed and only available for the startups in our Fashion program.
Who is the expert?
Marnix & Alley
Learn from experienced experts in brand strategy, communications, PR that work daily with brands in fashion, design and lifestyle. Action-based workshop for instant brand growth.
Learn from experienced experts in brand strategy, communications, PR that work daily with brands in fashion, design and lifestyle. Action-based workshop for instant brand growth.
Where is this organised?
Antwerp HUB
Sint-Pietersvliet 7, 2000 Antwerpen
Sint-Pietersvliet 7, 2000 Antwerpen
FAQ
Can't find what you are looking for? Contact academy@startitx.com or use the Academy slack channel to get a fast answer
Where can I register?
The link to register can be found in the Startups 2023 | Spring Cohort Agenda or -course page on Learnworlds.
Do I have to follow everything?
The curriculum is not mandatory, however we do recommend to follow each session or to consult your business coach if you think a subject is no longer relevant for you.
I registered but I can't make it after all, what now?
After registration you received an email from the Trafft Booking System, it is via the link in this email that you can unsubscribe yourself.
note: if you want to unsubscribe yourself one day before the session, or at the day itself, you won't be able to use that link. We do expect you to be there. However, if you really can't make, you can notify us by sending an email to academy@startitx.com
How do I unregister again?
After registration you received an email from the Trafft Booking System, it is via the link in this email that you can unsubscribe yourself.
note
note
Where can I see what I already registered for?
The registration happens via Trafft. A confirmation email will be sent to the emailadress you've registered with.
The confimation email is sent by Trafft Booking system.
The confimation email is sent by Trafft Booking system.
What if I don't make a deadline?
The deadline is to make sure you are on track during your accelerator programme, however, the recording/e-learning will still be available after the deadline.
Try to be on time since some information will be needed for later sessions.
Try to be on time since some information will be needed for later sessions.
Do I have to register my attendance afterwards manually?
Yes, you can register your attendance via the feedback form that comes with each session on learnworlds.
Where can I register my attendance so my business coach knows I was there?
You can register your attendance via the feedback form that comes with each session on learnworlds.
We will use that information to make an overview for the business coaches.
We will use that information to make an overview for the business coaches.
How much time do I have to register my attendance when a session is finished?
Try to do it immediately after the session. We register the attendance of all startups in an external document after each session.
Where can I see what a session is about?
You can find an overview of all sessions and their information on the course page.
How many pitching practices do I have to follow?
You need to follow at least 2 pitching practices
Am I allowed to follow more than 2 pitching practices?
Yes you are.
Can I join a session with two or more people from the same startup?
For sessions with unlimited places (online classes, online keynotes, ...)
No problem, just make sure to register every person so they receive the information as well as the calendar invites.
For sessions with limited places (Workshops, Pitching Practices, ...)
Register only 1 person/startup to start and ask if you can bring a co-founder or team member by sending an email to academy@startitx.com (so do not register twice because you will limit the available spots for other startups)
No problem, just make sure to register every person so they receive the information as well as the calendar invites.
For sessions with limited places (Workshops, Pitching Practices, ...)
Register only 1 person/startup to start and ask if you can bring a co-founder or team member by sending an email to academy@startitx.com (so do not register twice because you will limit the available spots for other startups)
Can I give my co-founder or team members access to the academy & learning platform?
Yes, please use this form to get us all info we need to create extra accounts
Where can I see what email I used to register with?
You can not. Please make sure to use the same emailadres to register for Academy sessions as much as possible. You also receive the confirmation mail and calendar invite on this adres.
Do I have to use a personal or general email for the Academy & Learningplatform?
Your account on the learning platform is attached to you as a person, so please only use a professional but personal email for this (for example: ellen@mystartup.com)
Only use a info@... email if you are the only one who uses this.
You are allowed to ask for more accounts on our learningplatform, so please do not use one learnworldsaccount with multiple people.
You can use this form to get us all info we need to create extra accounts
Only use a info@... email if you are the only one who uses this.
You are allowed to ask for more accounts on our learningplatform, so please do not use one learnworldsaccount with multiple people.
You can use this form to get us all info we need to create extra accounts
I can't see any courses, I only see 'Personalise your Accelerator Track'
You'll have to fill in that form first. After completion, you'll be able to see the courses. Don't forget to click submit after filling in the form, otherwise it won't be seen as completed and you'll have to do it again.
*The form gives the business coaches more insight in your learning history and helps them improve their feedback for you
I filled in the Personalise your Accelerator Track, but when I want to go further, it shows again
The Personalise your Accelerator Track will only be seen as completed after submitting the form. You'll need to fill it in again and be sure to press 'submit' at the end. Once you see the ending screen where you can download an overview of your answers, you've completed the session.
Do I have to follow everything?
The curriculum is not mandatory, however we do recommend to follow each session or to consult your business coach if you think a subject is no longer relevant for you.
I want to register for a workshop/pitching practice but can't select a date
The workshop and pitching practices only accept a limited number of registrations. If you can't click a date, it means the session is fully booked.
It could happen that a few days before the session spots come available again (because some can't make it). So try to register again some days before the session.
It could happen that a few days before the session spots come available again (because some can't make it). So try to register again some days before the session.
I registered but I can't make it after all, what now?
After registration you received an email from the Trafft Booking System, it is via the link in this email that you can unsubscribe yourself.
note: if you want to unsubscribe yourself one day before the session, or at the day itself, you won't be able to use that link. We do expect you to be there. However, if you really can't make, you can notify us by sending an email to academy@startitx.com
How do I unregister again?
After registration you received an email from the Trafft Booking System, it is via the link in this email that you can unsubscribe yourself.
note
note
Where can I see what I already registered for?
The registration happens via Trafft. A confirmation email will be sent to the emailadress you've registered with.
The confimation email is sent by Trafft Booking system.
The confimation email is sent by Trafft Booking system.
What if I don't make a deadline?
The deadline is to make sure you are on track during your accelerator programme, however, the recording/e-learning will still be available after the deadline.
Try to be on time since some information will be needed for later sessions.
Try to be on time since some information will be needed for later sessions.
Do I have to register my attendance afterwards manually?
Yes, you can register your attendance via the feedback form that comes with each session on learnworlds.
Where can I register my attendance so my business coach knows I was there?
You can register your attendance via the feedback form that comes with each session on learnworlds.
We will use that information to make an overview for the business coaches.
We will use that information to make an overview for the business coaches.
How much time do I have to register my attendance when a session is finished?
Try to do it immediately after the session. We register the attendance of all startups in an external document after each session.
Where can I see what a session is about?
You can find an overview of all sessions and their information on the course page.
How many pitching practices do I have to follow?
You need to follow at least 2 pitching practices
Am I allowed to follow more than 2 pitching practices?
Yes you are.
Can I join a session with two or more people from the same startup?
For sessions with unlimited places (online classes, online keynotes, ...)
No problem, just make sure to register every person so they receive the information as well as the calendar invites.
For sessions with limited places (Workshops, Pitching Practices, ...)
Register only 1 person/startup to start and ask if you can bring a co-founder or team member by sending an email to academy@startitx.com (so do not register twice because you will limit the available spots for other startups)
No problem, just make sure to register every person so they receive the information as well as the calendar invites.
For sessions with limited places (Workshops, Pitching Practices, ...)
Register only 1 person/startup to start and ask if you can bring a co-founder or team member by sending an email to academy@startitx.com (so do not register twice because you will limit the available spots for other startups)
Can I give my co-founder or team members access to the academy & learning platform?
Yes, please use this form to get us all info we need to create extra accounts
Where can I see what email I used to register with?
You can not. Please make sure to use the same emailadres to register for Academy sessions as much as possible. You also receive the confirmation mail and calendar invite on this adres.
Do I have to use a personal or general email for the Academy & Learningplatform?
Your account on the learning platform is attached to you as a person, so please only use a professional but personal email for this (for example: ellen@mystartup.com)
Only use a info@... email if you are the only one who uses this.
You are allowed to ask for more accounts on our learningplatform, so please do not use one learnworldsaccount with multiple people.
You can use this form to get us all info we need to create extra accounts
Only use a info@... email if you are the only one who uses this.
You are allowed to ask for more accounts on our learningplatform, so please do not use one learnworldsaccount with multiple people.
You can use this form to get us all info we need to create extra accounts
PaneL & Q&A
Pitching for fashion
What is this about?
In this panel, we welcome some guests from the Fashion industry for an inspiring Q&A concerning pitching in fashion.
What will you learn?
In this Q&A we will ask the panel all kinds of questions on pitching in Fashion. Expect a lot of interaction between the panel and the audience as well.
Who is this for?
This Panel / Q&A session is set up for the startups in our Fashion Accelerator program and is open to other Fashion startups in our community as well.
Who ARE the expertS?
Panel speakers:
- Suyin Aerts van X-Treme Creations
- Toon Torfs van schoenen Torfs
- Charlotte Delfosse van Bel&Bo
- Murielle Victorine Scherre van la fille d’O
other info
Limited spots available, for startups who focus on Fashion!
Where is this organised?
Antwerp HUB
Sint-Pietersvliet 7, 2000 Antwerpen
Sint-Pietersvliet 7, 2000 Antwerpen
Pitching practice
Storytelling
What are the pitching practices about?
These are practice moments to practice your pitches, so make sure to come prepared! After a small introduction with some tips and tricks, we’ll immediately start pitching. So you’ll have to do your homework before the session! (some course materials like slides are already available if you want to use it to prepare)
The pitch will happen in front of each other, in order to both practice your skills and learn from other startups. Afterward, there’ll be given feedback from us and the other startups.
Every practice moment will focus on a specific topic and is organised in one of our hubs.
How many pitching practices do I have to join?
Minimum 2 (you can choose the topic that is most relevant for you)
But you are of course allowed to join for more then 2)
What is the topic of this pitching practice about?
We will focus on the buildup of your story, the flow of it, what elements to talk about and specifically in what order, and how you can use your story to engage your audience,...
What do I need to prepare?
Make sure to prepare a pitch where you bring your story. You are allowed to exceed a one-minute pitch if necessary, but make sure you don't go over 3 minutes!
Can I register two or more people from one startup?
This session has very limited spots so:
Please only register for one!
However, you are allowed to bring extra persons from your startup, but do not register them (so you don't claim a spot from another startup) but use this form to inform us you will bring someone extra. (make sure to do so before the registration-deadline!)
Please only register for one!
However, you are allowed to bring extra persons from your startup, but do not register them (so you don't claim a spot from another startup) but use this form to inform us you will bring someone extra. (make sure to do so before the registration-deadline!)
Lunch session
If you don't do politics, politics will do you
What is this about?
Most people avoid office politics, seeing them as unnecessary and unpleasant distractions from their real work. But NOT building political capital is a huge mistake in our careers and businesses. This workshop will open your eyes to the things you didn't know you needed to know about building your political capital and using it to your advantage but also the advantage of your team and business.
What will you learn?
- That political intelligence is about building four things: strategic relationships, influence, power and reputation
- The 5 myths of organisational politics
- How to build your political will and skill
- How to craft your political strategy
Who is this for?
Anyone who needs to build and navigate stakeholder relationships.
Who is the expert?
Niven Postma. My first executive position was when I was 29 and since then I held a number of very senior roles in corporate, the NGO space and the public sector. I have had 3 businesses of my own and for the last 5 years (and at least the next 30) have my own consultancy, advising clients on strategy, leadership and culture. I have written extensively on organisational politics, including in my own book "If you don't do politics, politics will do you" and for the Harvard Business Review.
Is lunch included?
Yes, lunch is included if you register for this session.
Where is this organised?
Antwerp HUB
Sint-Pietersvliet 7, 2000 Antwerpen
Sint-Pietersvliet 7, 2000 Antwerpen
Online Class
Time management - in depth
What is this about?
“How do you achieve more in less time?” This is a question that will likely resonate with you. Well, it is exactly that one that we will answer together during this highly interactive session. The outcome? You will start to apply simple techniques with a direct impact on productivity the day after. Only then this session has reached its goal.
What will you learn?
Achieving more in less time requires two essential elements: effective productivity techniques & long term habit formation. If one of these two fails you will never be able to achieve more in less time. Therefore, I will help you with these two building blocks via exercises, group discussion and peer-to-peer coaching in order to learn some productivity techniques combined with simple ways of building strong habits.
Who is this for?
It is for people passionate about personal productivity but…
Struggling to become more productive
Still looking for extra techniques to become more productive
Willing to share productivity tips with each other to grow together
Who is the expert?
My name is Mattias Losoli and for the past 4 years I have been providing training & coaching on how to become more productive. Because video says more than text, I would like to share with you some simple techniques I used to become more productive in my TEDx Talk: "Achieving more in less time, a paradox?" Link: https://www.youtube.com/watch?v=kH4VfcwJg0A&t=3s&ab_channel=TEDxTalks.
Where is this organised?
This is an online class, when you register, you will receive an email with meeting link.
Workshop
Circularity & your business model
What is this about?
Which regulation is going to impact the way we conduct business today and how can the principles in Circular Economy be an answer for these regulations. What makes a business model a circular business model and how is this different than linear business models in earning revenue.
What will you learn?
Regulation
What are circular business models
Which principles are key
How to build an ecosystem
Who is this for?
Fashion start-ups who aim at producing items or deliver services and are interested in putting sustainability at the core of their company.
Who is the expert?
Stéphane Vanden Broeck
Works for UNIZO Provincie Antwerpen, involved in 2 C.E. HUBS and coach for start-ups an SME's who have a focus on the transition to a circular economy.
other info
Limited spots available, specific for Fashion Startups!
Where is this organised?
Antwerp HUB
Sint-Pietersvliet 7, 2000 Antwerpen
Sint-Pietersvliet 7, 2000 Antwerpen
MOM-test
Workshop
What is this workshop about?
During this workshop, we’ll practice talking with customers so that the answers you receive are valuable to your business. Expect tips & tricks on interviewing/talking with prospects, practical exercises, and constant feedback from both us and other startups.
What is the format?
This is a live workshop that will take place in Antwerp, Ghent or Leuven.
You only need to register for one session.
You only need to register for one session.
What can I expect to learn?
Ask the questions that are most valuable to your company; recognise generic support or blind encouragement; set up concise interviews; understand the real meaning behind the answer of the interviewee;...
What do I need to prepare?
1. Make sure you have finished the E-Learning [Customer Discovery]
2. Define the goal of your interview (who would like to interview & why)
3. Design your interview guide
During the workshop, we will immediately start practising by interviewing each other, so make sure to come prepared
Can I register two or more people from one startup?
This session has very limited spots so:
Please only register for one!
However, you are allowed to bring extra persons from your startup, but do not register them (so you don't claim a spot from another startup) but use this form to inform us you will bring someone extra. (make sure to do so before the registration-deadline!)
Please only register for one!
However, you are allowed to bring extra persons from your startup, but do not register them (so you don't claim a spot from another startup) but use this form to inform us you will bring someone extra. (make sure to do so before the registration-deadline!)
PRICING FOR CONSUMER PRODUCTS
What is this about?
During this recording, Julie will zoom in on pricing, how to set it as well as how to define or validate if you have the right price for your product/service. The focus of this session is on consumer products.
What will you learn?
At the end of this recording we expect you to be able to:
Pick a pricing strategy that fits your startup, set up some experiments to do some pricing validation, use different strategies to define your price, and set a good price for your product/service.
At the end of this recording we expect you to know:
Different pricing strategies (Lean pricing, value-based pricing, competitive pricing, price skimming, ...); different options to experiment with pricing and how to set them up; what to take into account when setting a price.
What is the format
This is a self-pasted recording. This means you can follow it on our learning platform when it suits you. Just make sure to finish it before the set deadline.
Details
Deadline: 26th of May
Pitching practice
Pitching for investors
What are the pitching practices about?
These are practice moments to practice your pitches, so make sure to come prepared! After a small introduction with some tips and tricks, we’ll immediately start pitching. So you’ll have to do your homework before the session! (some course materials like slides are already available if you want to use it to prepare)
The pitch will happen in front of each other, in order to both practice your skills and learn from other startups. Afterward, there’ll be given feedback from us and the other startups.
Every practice moment will focus on a specific topic and is organised in one of our hubs.
How many pitching practices do I have to join?
Minimum 2 (you can choose the topic that is most relevant for you)
But you are of course allowed to join for more then 2)
What is the topic of this pitching practice about?
The topic of this session: pitching for investors
During this session, we will practice pitching for investors. We’ll invite some investors/mentors/experts/business coaches who’ll judge and give you feedback on your pitch from an investor perspective. They’re not there to invest in your company, but they’ll surely help you to prepare for when you have potential investors in front of you.
What do I need to prepare?
Make sure to bring your investor pitch (do not exceed a 5 min presentation!) and have your pitch deck with you on USB or on a computer with an HDMI. Depending on the number of rooms you might need to improvise and might need to present on your own computer screen so be prepared for this!
Can I register two or more people from one startup?
This session has very limited spots so:
Please only register for one!
However, you are allowed to bring extra persons from your startup, but do not register them (so you don't claim a spot from another startup) but use this form to inform us you will bring someone extra. (make sure to do so before the registration-deadline!)
Please only register for one!
However, you are allowed to bring extra persons from your startup, but do not register them (so you don't claim a spot from another startup) but use this form to inform us you will bring someone extra. (make sure to do so before the registration-deadline!)
Workshop
Developing your user centric marketing concept
What is this about?
The (marketing) concept is the springboard to understanding and optimising the mix: product, price, place (channel), promotion (comm's). Rooted in market orientation, decided on your target, the concept articulates your (differentiated) proposition. It stipulates who you are (and there who you are not), and how you will approach your target users (your story).
During the workshop we will talk about the key principles to establish a 'winning' concept, and apply those to your start-up. The aim is to end the day with a number of concepts for your business, that can serve an input to testing or design, brand, comm's briefing.
What will you learn?
You will learn about some marketing principles, especially what makes up a successful concept. You will gain understanding in how this impacts design, comm's, etc, and in how to apply that to your business.
Who is this for?
Those startups that are still unclear about their (differentiated) proposition towards the market. We suggest for start-ups to work as a team (ie co-founders) if relevant. In principle, reasonable market understanding is needed as input - if not, the process will help to trigger the work required to improve market and user centricity
Who is the expert?
Daniel is a current independent market researcher, specialised in qualitative research aimed at understanding behaviors, attitudes, etc of users, as well as product design research. Prior to focusing on user research, he has been reponsible for launching an innovation project in the corporate FMCG context, in both Home Care and Foodservice (B2B). User research has focused on product design and communication research as well as digital experience optimisation across different categories.
other info
We have decided to propose the activity as a 1-day workshop in order to allow sufficient time to actually write concepts during the day. Experience has shown that, although 'simple' as a principle, insightful concept writing is challenging and needs some creative push and iteration.
Where is this organised?
This workshop will be hosted in our Ghent HUB (Dok Noord). You will receive more info on how to get there after registration.
Workshop
How to talk to potential partners & what with IP?
What is this about?
This keynote will provide you with more information about intellectual property rights. These rights play an important role in the fashion industry as they are awarded to original creations while this industry is brimming with creativity. Not only is it important to think about IP protection for defensive purposes, and thus to combat counterfeit, but IP rights are also a valuable asset as they make your business more appealing to investors. This keynote will provide you with some basic insights on IP alongside some tips & tricks you should keep in mind from an IP point of view when running your business. That way you can avoid being underprotected and being outpaced by competitors.
What will you learn?
The importance of IP for your business. During the keynote we will teach you how to identify intellectual property rights within your business and how you can turn them in a valuable asset for this business. You will learn which intellectual property rights there are, the conditions you need to fulfil to claim these rights and how you can use these rights to your advantage. The fashion industry is a very creative industry and wherever creativity plays a role, intellectual property rights will arise and individuals will be looking to infringe those rights. This industry is thus highly susceptible to counterfeiting and that is why we will provide tips and tricks during this keynote on how to protect yourself against counterfeiting and act upon counterfeiting actions.
Who is this for?
Startups operating in the fashion industry that want to adequately protect their creations via intellectual property rights (copyrights, design rights, trademarks) and combat the counterfeiting of these creations.
Who is the expert?
1) Jens De Maere is an IP attorney at GEVERS who has been active in the IP field for over 6 years now. During this time he has assisted several clients with identifying, protecting, enforcing and monetizing intellectual property rights. GEVERS has been doing the same thing for over 125 years which makes us the trusted IP partner of several companies, big and small.
2) Katia De Clercq is specialized in all branches of intellectual property law with a focus on soft IP, i.e. trademark law, design law and copyright. She helps both multinationals and SME’s and always searches for balanced and cost-efficient solutions, taking into account the strategic and long term goals of her clients. She provides strategic advice on the protection of intellectual property, i.e. the necessity and scope of protection, the timing on the execution of long term projects, Given her experience as both a prosecutor and a litigator, Katia heads the GEVERS Dispute Resolution Service. In the context of this service she defends her client’s rights in disputes, where she aims to find out of court solutions by negotiating and drafting settlement and other IP related agreements. Finally she heads our Brand Protection Team which assists client with both their anti-counterfeit and illicit parallel trade strategy. This team offers a wide variety of services to battle counterfeit both off- and online.
Where is this organised?
Antwerp HUB
Sint-Pietersvliet 7, 2000 Antwerpen
Sint-Pietersvliet 7, 2000 Antwerpen
Workshop
Wellbeing
What is this about?
Interactive workshop with exercises and sharings. Key insights about mindset and tools to get you in action. Workshop that will unlock new perspectives.
What will you learn?
Together we will explore what success truly means for you as an entrepreneur. Develop a mindset to flourish and experience more "freedom".
Who is this for?
Ambitious entrepreneurs who want to own fundamentally their definition of success and be more aligned with their purpose
Who is the expert?
Vincent De Coninck - serial entrepreneur, entrepreneurial coach and founder of Innerpreneurs - A community for conscious entrepreneurs - www.innerpreneurs.org
other info
Come with an open mindset and experience this impactfull workshop. More than 300 entrepreneurs have already been through it and each time it creates new perspectives. Our promise : reclaim your definition of success for more joy, impact and freedom!
Where is this organised?
This workshop will be hosted in our Brussels HUB (Havenlaan 8, 1080 Sint-Jans-Molenbeek, Brussels). You will receive more info on how to get there after registration.
Keynote
Essential Steps to Successfully Enter a New Market
What is this about?
Expanding internationally is often the top priority when businesses want to grow. Many are excited by the tremendous opportunity but overwhelmed by the complexity of entering a new market. Those who start from a strong foundation, have a clear strategic framework and an actionable implementation plan maximize their chances of success.
What will you learn?
- The nine essential steps you should be taking when you are expanding your business to a new market
- How to start from a strong foundation
- How having a crystal-clear goal and priorities will catapult you into targeted action
Who is this for?
Businesses that want to grow internationally
Who IS the expert?
Sophie Boutelegier is an expert in international growth and strategic alliances. She works with businesses to create powerful strategies and fast-lane implementation plans, helping them to achieve profitable growth. Her core expertise lies in creating international expansion strategies, developing robust go-to-market plans, and helping European businesses thrive in the US market. Since 2015 she has called Silicon Valley her home, where she enjoys the sunshine with her husband and two young kids
other info
After the keynote the participants can have a 30 minute conversation with Sophie about their international growth plans -> Book your meeting here: https://startit.learnworlds.com/course/book-your-expert
Where is this organised?
Antwerp HUB
Sint-Pietersvliet 7, 2000 Antwerpen
Sint-Pietersvliet 7, 2000 Antwerpen
Customer Discovery Interviews
Register for only one workshop!
(e.g. only pick one location)
- Select date
- Select time slot
- Register
Antwerp 9 Jan 2024
Leuven 6 Feb 2024
Ghent 5 Mar 2024
Running Experiments
Register for only one workshop!
(e.g. only pick one location)
- Select date
- Select time slot
- Register
Antwerp 9 Jan 2024
Leuven 6 Feb 2024
Ghent 5 Mar 2024
Working Together
Register for live online session
- Select date
- Select time slot
- Register
20 Feb 2024
Storytelling
Register for Pitching Practice
Remember that you need to sign up for at least 2 pitching practices
- Select date
- Select time slot
- Register
7 Nov 2023
Pitch Deck
Register for Pitching Practice
Remember that you need to sign up for at least 2 pitching practices
- Select date
- Select time slot
- Register
5 Dec 2023
Resilience & Wellbeing
Register for live online session
- Select date
- Select time slot
- Register
19 Dec 2024
Time Management
Register for live online session
- Select date
- Select time slot
- Register
19 Dec 2024
Sales & Networking
Register for Pitching Practice
Remember that you need to sign up for at least 2 pitching practices
- Select date
- Select time slot
- Register
9 Jan 2024
Pricing for SaaS
Register for live online session
- Select date
- Select time slot
- Register
23 Jan 2024
Delivering the Message
Register for Pitching Practice
Remember that you need to sign up for at least 2 pitching practices
- Select date
- Select time slot
- Register
6 Feb 2024
Leadership
Register for live online session
- Select date
- Select time slot
- Register
20 Feb 2024
Pitching on Stage
Register for Pitching Practice
Remember that you need to sign up for at least 2 pitching practices
- Select date
- Select time slot
- Register
5 Mar 2024
Investment Pitch
Register for Pitching Practice
Remember that you need to sign up for at least 2 pitching practices
- Select date
- Select time slot
- Register
9 Apr 2024
Wake up and go with the marketing flow
Register for live online session
- Select date
- Select time slot
- Register
21 Nov 2023
Wake up and go with the marketing flow
What is this about?
Based upon a straight forward marketing model you will get an insight on where the biggest challenges and efforts are for you as a start-up in terms of marketing.
What will you learn?
We provide you with useful, hand-on models and tools to refine your product/service and positioning, create a customer journey & personas and define which content building blocks can be of use in a content plan. And finally some take-aways to create more flow and customer delight.
What is the format
This is an online workshop. This means you have to register for it upfront. After registration you receive an email with the zoom meeting link and calendar invite
Can I register two or more people from my startup?
We have no limit on the available spots, so you can register for multiple people in the same startup. Just make sure to register everyone who wants to join separate so they receive all info & calendar invites.
Online class
Entering the US Market
What is this about?
If you want to grow your business by expanding internationally, the USA is your number 1 destination. If you want to uncover the options to enter this exciting but complex market and learn how to avoid costly mistakes, this is a program you do not want to miss.
What will you learn?
"When you fail to prepare, you prepare to fail"... especially when expanding to the largest market in the world. During this session you will get clear on the different options to enter the US and learn how to balance risk, control and flexibility. We will talk about how strategy and financial management are intertwined and how you can avoid costly mistakes.
Who is this for?
Entrepreneurs who want to expand to the USA and want to do it right from the start.
Who IS the expert?
This session will be hosted by experts who are working with European companies expanding to the USA
Sophie Boutelegier, International Growth Strategist at Expandify, Silicon Valley
Ben Troch, International Tax Expert at IMS, Chicago and Brussels
Flora Bergshoeff, Business Development Director at TABS, New York
Laura Hoogendoorn, Managing Director at TABS, Houston
Sophie Boutelegier, International Growth Strategist at Expandify, Silicon Valley
Ben Troch, International Tax Expert at IMS, Chicago and Brussels
Flora Bergshoeff, Business Development Director at TABS, New York
Laura Hoogendoorn, Managing Director at TABS, Houston
Where is this organised?
Online via Zoom